Matcha is the latest and greatest tea fad (and with good reason). Discover why this tradition-made-modern is taking the tea world by storm. And how you can harness the superpowers of matcha to enrich your wellness routine.
Matcha: A Mindfully Modern Tradition
When a Zen Buddhist monk returned to Japan with the best tea seeds, he grew the first matcha and made a Zen practice surrounding the preparation of the tea. Who doesn’t need a little Zen in their life?
Green Tea that Packs a Punch
Matcha comes from the same plant as green tea (Camellia sinensis) but is processed differently than typical green tea. It's harvested at the perfect time from plants grown in the shade.
Once harvested, the tea leaves are dried like green tea, but instead of creating loose-leaf tea, they are pulverized into a super-fine powder. Powder = Superpowers!
That means the good stuff is more concentrated – more antioxidants and more kick. Matcha also provides tons of benefits because you’re consuming the leaf, not just the infusion.
Things like:
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Energy boost
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Stress reduction
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Cardiovascular health
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Enhanced metabolism
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…And the list goes on!
The health benefits alone are worth giving matcha a try – but it doesn’t stop there.
The Traditional Matcha Tea Ceremony
The tradition of Matcha is a practice of mindfulness. Experiencing the preparation and consumption of matcha is a ceremony with a long history. The Japanese tea ceremony (Chado) is focused on 4 values: purity, respect, harmony, and tranquility.
A high-powered version of matcha is used during the tea ceremony: (surprise!) Ceremonial matcha. It’s the highest quality tea grade giving it a subtle, nuanced flavor that’s packed full of health benefits.
Our ceremonial matcha is Gyokuro Ceremonial. Gyokuro means “jewel dew” or “jade dew” – and it is a GEM! If you’ve been searching for a way to build mindful practices into your daily routine, then Gyokuro Ceremonial and matcha preparation might be exactly what you need to take back a few moments of peace.
A Modern Twist on Matcha
Even though matcha has a long tradition in Japan, it’s become the latest tea fad – and we’re jumping on board.
Lots of us are looking for ways to improve our health and wellness (physical and mental), and we want natural solutions.
Matcha brings it all together into one nifty little package.
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Physical health benefits of green tea
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Mental clarity from a mindful practice
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Giving yourself a few minutes of much-needed peace
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Building a healthy meditative routine
It’s no wonder that matcha is making a comeback!
The tradition is made modern by allowing you to make matcha your way! You still get all the health benefits and peaceful preparation, with added flexibility.
Matcha Made in Heaven
Matcha makes excellent lattes, smoothies, and even yummy baked treats – so you can enjoy it in a totally new way – totally YOUR way! You can try our latest kicka** recipe to kick-start your matcha practice!
Whether you practice a traditional tea ceremony daily or you make matcha part of your smoothie habit – a mindful matcha routine means giving yourself a little peace in this crazy f*cking world. You deserve it!